Exora Receives Well Deserved Endorsement In Thailand

Proton sales bookings in the Expo had as such beaten all Korean and continental brands in Thailand, positioning it as one of the strongest selling brands in the Expo within the ranks of the Japanese brands.

The Proton Exora, which made its debut in Thailand during the motor show, was the best selling Proton model securing a total of 825 bookings, which accounts for almost 60% of Proton’s 1,388 units sold during the Expo. The Proton Savvy was the next best-seller recording 19.5% of the total bookings over the event.

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Proton: Siapkan Tiga Model Facelift

PT Proton Edar Indonesia (PEI) selaku distributor utama mobil merek Proton di Indonesia akan meluncurkan tiga model versi facelift sepanjang 2010 ini. Ketiganya adalah, Gen-2, Neo, serta Exora President.

Gen- 2 dan Neo tak hanya mendapat sentuhan perubahan pada sektor eksteriornya saja tetapi juga interiornya. “Sedangkan Exora selain ada perubahan minor di eksterior, akan ada perubahan fitur di interior. Misalnya, jok yang akan dibalut hingga perangkat hiburan audio video desain baru,” kata Fransisco Sirait, Sales Training and Development Head PT PEI, di sela acara Media Gathering Proton di Jakarta Selatan, Rabu (10/2).

Peluncuran Exora President dan Neo versi facelift itu akan dilakukan di ajang Indonesia International Motor Show (IIMS) 2010 pada Juli mendatang. Sementara Gen-2 facelift akan diluncurkan akhir Maret atau awal April. PT PEI juga optimistis penjualan pada 2010 ini bakal meningkat seiring dengan kondisi perekonomian nasional yang bertumbuh pada kisaran 5-5,5 persen. “Untuk tahun ini target penjualan kami 4.000 unit, untuk semua line up Proton,” ujar Fransisco.

Presiden Direktur PT PEI Ricky HK To pun mengungkapkan rasa optimisnya akan penjualan Proton di Indonesia. “Penjualan kami tumbuh 100 persen, dari 1.100 unit pada 2008 menjadi 2.200 unit pada 2009. Sehingga tahun ini, kami yakin penjualan akan semakin membaik mengingat Indonesia juga memiliki potensi untuk menjadi pasar otomotif terbesar di kawasan (Asia Tenggara),” kata Ricky.

Malaysian luxury car manufacturer BUFORI Motor Car Company (BMCC)

Malaysian luxury car manufacturer BUFORI Motor Car Company (BMCC) is extending its model range and will soon be launching a new generation of modern sportscars.

The BUFORI CS, which stands for “Compact Sports”, is a purist and powerful 2 door coupé. Unlike previous generations of BUFORI motorcars, the BUFORI CS is intentionally modern-styled. Powered by a 2.0L turbo-charged engine, the sportscar will feature a lightweight composite body and offer the typical BUFORI craftsmanship, attention to detail and quality. The BUFORI CS is expected to be launched in Malaysia at the beginning of 2010 and more details will be revealed towards the end of the year.

The BUFORI CS is fully designed and developed by BMCC in Malaysia. It was recently decided that BUFORI wanted to have a race version of the car, in order to prove the vehicles capabilities and performance under extreme conditions and directly apply proven racing technology to the on going development of the road car.

This lead to the creation of the newly established BMS (BUFORI MOTOR SPORTS), which is the motorsport division of BUFORI. Through the collaboration with AXLE MOTORSPORT, a company dealing in high-tech motor racing development, BMS and AXLE MOTORSPORT jointly developed the BUFORI BMS R1 using a team of Formula One engineers, employing only the highest quality components and materials.

The BMS AXLE RACING team will take part in the upcoming 56th Macau Grand Prix (weekend of 19th November 2009) with the BUFORI BMS R1, the race edition of the all new BUFORI CS.

“After two years of hard work in designing and developing our new sports car, the BUFORI CS, we are very proud that a racing version of our car has been developed and will have its first public appearance at such a prestigious event as the Macau Grand Prix. We could not have wished for a better occasion. Our intention is to transfer the racing technology to the road version of the BUFORI CS and bring in all the qualities for which BUFORI is renowned” says Felix Haller, General Manager Marketing & Operations of BMCC.

“BMS AXLE have followed a very tight working schedule, in under 10 weeks, to create this race car, and we are looking forward to being a part of this racing event and making history with BUFORI, the first Malaysian sportscar to run at the Macau GT Cup” says Joe Lim, the BMS Team Principal and Managing Director of Bufori Sales & Marketing (BSM), the global Distributor of Bufori vehicles. “This race marks the beginning of a new era for BUFORI. With the BUFORI CS, the company is expanding its portfolio to purist, modern styled sports cars, with the usual uncompromised BUFORI quality.” he adds.

BUFORI is the first Malaysian manufacturer to participate at the Macau GT Grand Prix. The Guia Circuit of Macau is a street circuit with a combination of fast straights and tight corners. It is recognised as one of the most challenging and demanding circuits in the world.

Soal Mobil Hybrid, RI Ketinggalan dari Malaysia

Bila pemerintah Indonesia meramalkan mobil-mobil Hybrid baru akan berseliweran di jalanan pada tahun 2020, justru pemerintah Malaysia baru-baru ini mengeluarkan kebijakan terkait dengan eksistensi mobil hybrid di negeri jiran tersebut.

Pemerintah Malaysia akan memberikan potongan pajak bagi produsen otomotif yang mengembangkan mobil hybrid ataupun listrik, agar industri otomotif Malaysia lebih kompetitif bila mengacu pada keberhasilan Thailand.

"Memang Thailand telah mengembangkan otomotifnya dengan lebih baik, tapi mereka terlambat dalam mengembangkan mobil hybrid," ujar Menteri Perdagangan dan Industri Malaysia Mustapa Mohamad, seperti dilansir The New York Times, Senin (2/11/2009).

Di bawah peraturan baru, produsen asing diizinkan untuk memiliki 100 persen produksi pembuatan mobil hybrid dan listrik.

Thailand, yang memikat produsen mobil asing seperti Toyota, Honda, General Motors dan Ford Motor untuk membangun pabrik-pabrik di zona industri sebelah timur Bangkok, kini menjadi negara eksportir ketiga di Asia setelah Jepang dan Korea Selatan.

Asosiasi Otomotif Malaysia, yang menaungi produsen mobil domestik, memuji langkah pemerintah untuk memberikan insentif bagi produsen otomotif untuk mengembangkan mobil hybrid dan listrik.

"Ini adalah langkah yang benar, dan kita dapat bergerak maju untuk berusaha mengejar ketinggalan dengan Thailand," kata presiden asosiasi tersebut, Aishah Ahmad.

Analis di Kuala Lumpur mengatakan, kebijakan baru Malaysia ini mungkin akan menarik produsen mobil Eropa seperti Volkswagen, Peugeot dan Volvo, bahwa di bawah aturan baru ini, mereka akan mampu menghasilkan mobil hybrid dan listrik.

1Malaysia F1 Team plans HQ at Sepang

Although the 1Malaysia F1 Team would initially be based near Lotus’ hometown of Norfolk, there are plans to relocate to the Sepang International Circuit sometime in the future. Apparently the SIC has allocated between 8,000 to 12,000 hectres (er, this must be a misquote by MSM journos) of land for the F1 team’s headquarters. The site will be at the parking area before the tunnel to enter the podium building.

According to SIC CEO Razlan Razali, the HQ will be fully equipped with manufacturing and development facilities including a wind-tunnel and costs could be in the millions or even billions.

However he reiterated that these are just plans for now and it’s all only in preliminary stages. After the Raya holidays, the parties involved will sit together and have a discussion. He added that the team’s race machines could be ready in the matter of months, thanks to Lotus and other contractors and suppliers such as Cosworth, FondTech and Xtrac, who will supply the engine, aerodynamics and transmission respectively. They are not building from scratch.